Large Language Models (LLMs) are nowadays extensively used for various types of software engineering tasks, primarily code generation. Previous research has shown how suitable prompt engineering could help developers in improving their code generation prompts. However, so far, there do not exist specific guidelines driving developers towards writing suitable prompts for code generation. In this work, we derive and evaluate development-specific prompt optimization guidelines. First, we use an iterative, test-driven approach to automatically refine code generation prompts, and we analyze the outcome of this process to identify prompt improvement items that lead to test passes. We use such elements to elicit 10 guidelines for prompt improvement, related to better specifying I/O, pre-post conditions, providing examples, various types of details, or clarifying ambiguities. We conduct an assessment with 50 practitioners, who report their usage of the elicited prompt improvement patterns, as well as their perceived usefulness, which does not always correspond to the actual usage before knowing our guidelines. Our results lead to implications not only for practitioners and educators, but also for those aimed at creating better LLM-aided software development tools.