Paola is an italian digital product designer with more than 15 years of experience. She started as a web master in the early 00s, building web 1.0 sites. After years in digital agencies, she switched to focus on user experience and interface design. She now works as UX/UI Designer at Casavo, one of the most innovative italian proptech startups. She worries about usability, design patterns, engineering design process, heuristic evaluation, information architecture and cognitive design. She is on the jury of the international design and development awards CSS Design Awards.