Tiago Prince Sales is a Senior Assistant Professor at the University of Twente The Netherlands, where he is a member of the Semantics, Cybersecurity, and Services department. He is also an elected executive council member of the International Association for Ontology and its Applications (IAOA). He received his Ph.D. cum laude in 2019 from the University of Trento, Italy. His main research fields are applied ontology and ontology-driven conceptual modeling (ODCM). He is part of the team that develops the Unified Foundational Ontology, OntoUML, and gUFO. He has created several innovative engineering tools for ODCM, such as model simulation and anti-patterns, as well as well-founded reference ontologies for business and social domains, such as value, risk, competition, and trust. He has over fifteen years of experience in industrial and technology transfer projects in a wide range of domains, such as tourism, media asset management, public healthcare, transportation, and oil and gas.