Luís is currently the Principal Product Manager for the Experimentation area at Farfetch, promoting a Test & Learn Center of Excellence across the company. And before was leading the Data Products area (recommendations, conversational commerce, and a big sponsor of the computer vision initiatives). Luís started a few years back as a software engineer but quickly had the necessity to understand how users interacted with products and that led to being responsible for all the interaction and user experience. Then in a shift to the startup ecosystem accepted the challenge as Technology Lead at a company builder, developing new global distributable products and services in the digital area, helping the portfolio to get the necessary boost on tech, user experience, and product expertise.