In this work, we report on our experience in defining and applying a model-based approach for the automatic generation of test scripts for product variants in software product lines. The proposed approach is the result of an effort leveraging the experiences and results from the technology transfer activities with our industrial partner, Bombardier Transportation in Sweden. The proposed approach employs metamodelling and model transformations for representing different testing artefacts and making their generation automatic. We demonstrate the industrial applicability and efficiency of the proposed approach using the Bombardier Transportation Aventra software product line. We observe that the proposed approach mitigates the development effort, time consumption and consistency drawbacks typical of traditional strategies