While it is well known that music influences our emotions, health and work, there is a lack of standardised information to measure and share the real impact of music and how it relates to royalty distribution, new technologies and business models. The Music360 project, led by a European consortium, seeks to evaluate music’s value, both economic and non-economic. It unites stakeholders across the music value chain to build a shared data analysis platform that goes beyond traditional metrics to explore music’s therapeutic, cultural, and social impact. The Music360 platform is based on a novel Model-Driven approach that will be applied to empirical case studies in the form of living labs in healthcare, media, retail, etc., to evaluate how music enhances well-being, patients’ recovery, brand identity and revenue potential.