Name:Ton Wesseling

Bio:

I help organizations to become more successful by adopting a solid experimentation and validation approach.

I’ve been working in the experimentation industry for over 20 years now and I still love it. Experimentation brings answers and joy, it’s a key driver for growth.

In this field of work I’ve started agencies, websites and tools, written a lot of columns and blog posts and created training courses and events.

My main love for experimentation never changed to something else though than the actual work itself and I’ve now happily consulted over 50 organizations in 10 different countries over the years.

Based on the insights from helping to build trustworthy and successful experimentation at these organizations I occasionally conduct research in the field of digital experimentation and conversion optimization.

Country:Netherlands

Affiliation:Online Dialogue

Research interests:Digital Experiments, Experimentation, Culture of Experimentation, A/B-testing, Experimentation Center of Excellence, Conversion Optimization