Readiness for the adoption of Automated Software Engineering (ASE) tools and techniques can vary according to the size and maturity of software companies. ASE tools and techniques have been adopted by large or ultra-large software companies. However, little is known about the adoption of ASE tools and techniques in small and medium-sized software enterprises (SSMEs) in emerging countries, and the challenges faced by such companies.

We empirically study the adoption of ASE tools and techniques for software measurement, static code analysis, continuous integration, software testing, and the respective challenges faced by software developers in Thailand, a developing country with a growing software economy that mainly consists of SSMEs (similar to other developing countries). Based on the answers from 103 Thai participants in an online survey, we found that Thai software developers are somewhat familiar with ASE tools and agree that adopting such tools would be beneficial. Most of the developers do not use software measurement or static code analysis tools due to a lack of knowledge or experience, but agree that their use would be useful. Continuous integration tools have been used with some difficulties. Lastly, although automated testing tools are adopted despite several serious challenges, many developers are still testing the software manually.

We call for improvements in ASE tools to be easier to use in order to lower the barrier to adoption in small and medium-sized software enterprises in developing countries.