ICT4S 2023
Mon 5 - Sat 10 June 2023 RENNES, France
Thu 8 Jun 2023 14:22 - 14:45 at Amphitheater - Session #6 Chair(s): Ian Brooks

Digital transformation and sustainability are important topics, particularly in urban areas, but little is known about how they can be achieved in rural businesses. In order to improve our understanding of digital transformation in a rural context and to promote sustainable value creation, we conducted an in-depth exploratory case study at a Business-to-Business (B2B) software startup that targets rural business customers. We used narrative analysis and i-star framework to capture sustainability goals, resources, challenges, and best practices in rural digital transformation. Through our analysis, we characterized the digital transformation process and found that partnerships with multiple stakeholders and customization to meet specific customer needs were key factors in achieving sustainability objectives through digital transformation in rural small businesses. We also identified several opportunities for promoting sustainability, such as through green/eco-feedback mobile app interfaces, optimized and efficient operations, and data analytics. Our study has implications for researchers and practitioners in rural development, ICT, and sustainability, as it provides insights into how digital transformation can be leveraged to achieve sustainability goals in rural small businesses.

Keywords—Digital transformation (DT), triple-bottom approach, rural business, sustainability, Retail Multi Automation (RMA), Internet of Things (IoT)

Thu 8 Jun

Displayed time zone: Brussels, Copenhagen, Madrid, Paris change

14:00 - 15:30
Session #6Research Papers / Journal First at Amphitheater
Chair(s): Ian Brooks UWE Bristol
The Long Road to Sobriety: Estimating the Operational Power Consumption of Cellular Base Stations in FranceResearch Paper
Research Papers
Arsalan Ahmed Faculté des Sciences et Technologies, Université de Lorraine, Marceau Coupechoux LTCI, Telecom Paris, Institut Polytechnique de Paris
Research paper
Sustainable digital transformation for rural business – a case study of Norwegian startupResearch Paper
Research Papers
Karine Wendelborg Risdalen University of South Eastern Norway, Magnhild Marie Solberg University College of Southeast Norway, Noor Jahan Khan University College of Southeast Norway, Anh Nguyen Duc University College of Southeast Norway
Co-design framework for green ICT ecosystem: A tale from the Finnish green ICT ecosystemResearch Paper
Research Papers
Larry Abdullai , Laura Partanen LUT University, Antti Sipilä LUT University, Sanaul Haque LUT University, Shola Oyedeji LUT University , Jari Porras LUT University
Electricity Consumption and Operational Carbon Emissions of European Telecom Network OperatorsJournal First
Journal First
Pernilla Bergmark Ericsson Research, Ericsson AB, Jens Malmodin Ericsson Research, Nina Lovehagen Ericsson, Dag Lunden Telia
Link to publication