Building shared understanding of requirements is key to ensuring downstream software activities are efficient and effective. Non-functional requirements (NFR), which include performance, availability, and maintainability, are vitally important to overall software quality. Research has shown NFRs are, in practice, poorly defined and difficult to verify, especially in agile environments. Continuous software engineering (CSE) practices, which extend agile practices, emphasize fast paced, automated, and rapid release of software that poses additional challenges to NFRs. However, the Level of shared understanding achieved across an organization is not well-understood. This dissertation will build the foundations towards a theory of the complex and intricate relationship between shared understanding of NFRs and CSE.