Ubiquitous digitalization has led to the continuous generation of large amounts of digital data, both in organizations and in society at large. In the requirements engineering community, there has been a growing interest in considering digital data as new sources for requirements elicitation, in addition to stakeholders. The volume, dynamics, and variety of data makes iterative requirements elicitation increasingly continuous, but also unstructured and complex, which current agile methods are unable to consider and manage in a systematic and efficient manner. There is also the need to support software evolution by enabling a synergy of stakeholder-driven requirements elicitation and management with data-driven approaches. In this study, we propose extension of agile requirements elicitation by applying situational method engineering. The research is grounded on two studies in the business domains of video games and online banking.