Mobile app usage has surged globally, leading to the proliferation of in-app advertising. However, this business model introduces significant challenges, including inappropriate ad content in children’s apps, security risks, and deceptive practices. While extensive research has examined abusive ad practices in Android apps, iOS remains largely unexplored. Our study addresses this critical gap by developing iAdAuditor, a specialized ad auditing tool for iOS apps. Through a comprehensive empirical analysis of over 6,000 top-listed iOS apps, we reveal concerning patterns of abusive ad practices: over 3% of ad multimedia materials contain explicit content, 14.9% of ads employ deceptive tactics, and 20% of app promotions are age-inappropriate. By extending ad scrutiny to iOS, our work aims to equip stakeholders in the mobile advertising industry—Apple, ad network companies, developers, and third-party auditors—with empirical insights and robust tools to better identify, measure, and mitigate these issues, ultimately contributing to fostering a more responsible, secure, and user-centric mobile app ecosystem.
Mon 23 JunDisplayed time zone: Amsterdam, Berlin, Bern, Rome, Stockholm, Vienna change
16:00 - 18:00 | Mobile AppsIdeas, Visions and Reflections / Industry Papers / Demonstrations / Research Papers / Journal First at Aurora A Chair(s): Kelly Blincoe University of Auckland | ||
16:00 10mTalk | DynDebloater: Dynamically Debloating Unwanted Features of Android Apps without APK Modification Demonstrations Zicheng Zhang School of Computing and Information Systems, Singapore Management University, Jiakun Liu Singapore Management University, Ferdian Thung Singapore Management University, Xing Hu Zhejiang University, Wei Minn Singapore Management University, Yan Naing Tun Singapore Management University, Lwin Khin Shar Singapore Management University, David Lo Singapore Management University, Debin Gao Singapore Management University | ||
16:10 20mTalk | HapRepair: Learn to Repair OpenHarmony Apps Industry Papers Zhihao Lin , Mingyi Zhou Beihang University, Wei Ma , chichen , Yun Yang Yunnan University, Jun Wang Post Luxembourg, Chunming Hu Beihang University, Li Li Beihang University File Attached | ||
16:30 20mTalk | Are iOS Apps Immune to Abusive Advertising Practices? Industry Papers Tianming Liu Monash Univerisity, Jiapeng Deng Huazhong University of Science and Technology, Yanjie Zhao Huazhong University of Science and Technology, Xiao Chen University of Newcastle, Xiaoning Du Monash University, Li Li Beihang University, Haoyu Wang Huazhong University of Science and Technology | ||
16:50 10mTalk | Toward LLM-Driven GDPR Compliance Checking for Android Apps Ideas, Visions and Reflections Marco Alecci University of Luxembourg, Nicolas Sannier University of Luxembourg, SnT, Marcello Ceci University of Luxembourg, Sallam Abualhaija University of Luxembourg, Jordan Samhi University of Luxembourg, Luxembourg, Domenico Bianculli University of Luxembourg, Tegawendé F. Bissyandé University of Luxembourg, Jacques Klein University of Luxembourg | ||
17:00 20mTalk | MiniScope: Automated UI Exploration and Privacy Inconsistency Detection of MiniApps via Two-phase Iterative Hybrid Analysis Journal First Shenao Wang Huazhong University of Science and Technology, Yuekang Li UNSW, Kailong Wang Huazhong University of Science and Technology, Yi Liu Nanyang Technological University, Hui Li Samsung Electronics (China) R&D Centre, Yang Liu Nanyang Technological University, Haoyu Wang Huazhong University of Science and Technology | ||
17:20 20mTalk | Temporal-Incremental Learning for Android Malware Detection Journal First Tiezhu Sun University of Luxembourg, Nadia Daoudi Luxembourg Institute of Science and Technology, Weiguo Pian University of Luxembourg, Kisub Kim Singapore Management University, Singapore, Kevin Allix Independent Researcher, Tegawendé F. Bissyandé University of Luxembourg, Jacques Klein University of Luxembourg | ||
17:40 20mTalk | Mitigating Emergent Malware Label Noise in DNN-Based Android Malware Detection Research Papers haodong li Beijing University of Posts and Telecommunications, Xiao Cheng Macquarie University, Guohan Zhang Beijing University of Posts and Telecommunications, Guosheng Xu Beijing University of Posts and Telecommunications, Guoai Xu Harbin Institute of Technology, Shenzhen, Haoyu Wang Huazhong University of Science and Technology DOI | ||
Aurora A is the first room in the Aurora wing.
When facing the main Cosmos Hall, access to the Aurora wing is on the right, close to the side entrance of the hotel.