Academic incentives, namely publications, are meant to encourage the creation of new knowledge. In software engineering research we do create new knowledge, with 1000s of papers written on the subject each year. However, according to a recent article “software engineering research is largely irrelevant”. This panel tries to get at the heart of the problem, asking questions like “Are we working on the right problems?” and “How can we increase our relevance?”. By engaging with two practicing industrial researchers and one practice-oriented academic we hope to inch closer to an actionable answer.