The automotive industry is shifting more and more value from mechanics to software, and software is creating the customer experience. This means we are deploying software business models as well as software methods and practices. The customers are able to get cars that improve over their lifetime and the new approaches offer many opportunities, but also pose challenges to the established automotive eco system. This talk will address some of those opportunities and challenges and how car companies may think about the impact.

Ödgärd Andersson is Vice President of Vehicle Software and Electronics at Volvo Cars, passionate about making great car software that is a growing part of the content of the modern connected cars in everything from user experience, digital information and entertainment to autonomous, self-driving cars. Prior to the current position at Volvo Cars Ödgärd has a background of 20 years in telecommunications in Ericsson in Sweden and Silicon Valley, in positions ranging from design to leading large scale software development organisations. Ödgärd holds a Master of Science Degree from Chalmers University of Technology and is a member of Royal Swedish Academy of Engineering Sciences (IVA).