Contemporary organizations are experiencing an internal and external push towards a digitalization and sustainability convergence. This requires internal information technology (IT) departments to transition from IT projects to digital sustainability projects and develop practices for sustainable value creation. By exploring the sustainability outcomes and ramifications of a digital sustainability project we show how organizations can leverage internal IT-projects with external sustainability demands by developing managerial-, project target prioritization-, and negotiation practices that support digital and sustainability convergence. We thereby highlight the complexity of attaining digital- and sustainability convergence at the organizational level and provide empirical insights into the challenges and opportunities connected to operationalizing and achieving organizational socio-eco- economic digital sustainability goals.