Despite the slow growth in the number of women in the IT sector, there has been a notable increase in the technology events and communities explicitly aimed at women. Recognizing the diverse nature of women interested in entering or remaining in the IT field, it is crucial to understand the factors driving them. This study addresses the need to understand the diverse motivations of women seeking to enter or continue their careers in IT. By analyzing online survey data (N = 513), our research explores the distinct motivational factors that attract career changers compared to retraining those already working in the IT industry. We also investigate the influence of ‘Women in Tech’ programs and communities in supporting these career transitions. Findings indicate varied motivational drivers between the two groups, underscoring the importance of tailored attraction and retention strategies. The study also reveals the significant role of ‘Women in Tech’ kind of initiatives in offering essential support and resources for women navigating their way into the IT field.