Metrics for Experimentation Programs: Categories, Benefits and Challenges
Experimentation programs are vital for enabling data-driven decision-making within product development. However, evaluating their overarching success remains a significant challenge. Current metrics, such as conversion rates, primarily focus on individual experiments, leaving a gap in assessing broader program efficiency and impact. This paper addresses this gap by presenting a structured overview and analysis of 18 program-level metrics, categorized into six domains: volume, outcome-based, quality, engagement, process efficiency and strategic alignment. Metrics such as experimentation throughput, time-to-decision and experimentation coverage are examined for their implications on operational efficiency, cultural adoption and strategic alignment. This work provides a description of these metrics and discusses their benefits and challenges. Furthermore, the results offer actionable insights for advancing experimentation practices and aligning them with organizational goals.
Full_Presentation (Please do not share without my explicit consent) (NS_03_06_2025 - XP Presentation.pdf) | 1.7MiB |
Tue 3 JunDisplayed time zone: Amsterdam, Berlin, Bern, Rome, Stockholm, Vienna change
11:00 - 12:30 | Culture ChangeResearch Papers / Industry and Practice at 5.0A52 (Session) Chair(s): Irina Nenakhova DataArt | ||
11:00 30mTalk | Metrics for Experimentation Programs: Categories, Benefits and Challenges Research Papers File Attached | ||
11:30 60mTalk | Navigating the Multi-Crisis: A Path for Agilists, Scientists and Organizations to become regenerative forces in society Industry and Practice Randolf Speigner cogrow.space |