XP 2025
Mon 2 - Thu 5 June 2025 Brugg - Windisch, Switzerland
Tue 3 Jun 2025 11:00 - 11:30 at 5.0A52 (Session) - Culture Change Chair(s): Irina Nenakhova

Experimentation programs are vital for enabling data-driven decision-making within product development. However, evaluating their overarching success remains a significant challenge. Current metrics, such as conversion rates, primarily focus on individual experiments, leaving a gap in assessing broader program efficiency and impact. This paper addresses this gap by presenting a structured overview and analysis of 18 program-level metrics, categorized into six domains: volume, outcome-based, quality, engagement, process efficiency and strategic alignment. Metrics such as experimentation throughput, time-to-decision and experimentation coverage are examined for their implications on operational efficiency, cultural adoption and strategic alignment. This work provides a description of these metrics and discusses their benefits and challenges. Furthermore, the results offer actionable insights for advancing experimentation practices and aligning them with organizational goals.

Full_Presentation (Please do not share without my explicit consent) (NS_03_06_2025 - XP Presentation.pdf)1.7MiB

Tue 3 Jun

Displayed time zone: Amsterdam, Berlin, Bern, Rome, Stockholm, Vienna change