“I tend to view ads almost like a pestilence”: On the Accessibility Implications of Mobile Ads for Blind Users
Ads are integral to the contemporary Android ecosystem, generating revenue for free-to-use applications. However, injected as third-party content, ads are displayed on native apps in pervasive ways that affect easy navigation. Ads can prove more disruptive for blind users, who rely on screen readers for navigating an app. While the literature has looked into either the accessibility of web advertisements or the privacy and security implications of mobile ads, a research gap on the accessibility of mobile ads remains, which we aim to bridge. We conduct an empirical study analyzing 500 ad screens in Android apps to categorize and examine the accessibility issues therein. Additionally, we conduct 15 qualitative user interviews with blind Android users to better understand the impact of those accessibility issues, how users interact with ads and their preferences. Based on our findings, we discuss the design and practical strategies for developing accessible ads.
Fri 19 AprDisplayed time zone: Lisbon change
14:00 - 15:30 | Human and Social 7Journal-first Papers / Software Engineering in Practice / Research Track at Luis de Freitas Branco Chair(s): Igor Steinmacher Northern Arizona University | ||
14:00 15mTalk | “I tend to view ads almost like a pestilence”: On the Accessibility Implications of Mobile Ads for Blind Users Research Track Ziyao He University of California, Irvine, Syed Fatiul Huq University of California, Irvine, Sam Malek University of California at Irvine | ||
14:15 15mTalk | Constructive Code Review: Managing the Impact of Interpersonal Conflicts in Practice Software Engineering in Practice Pavlina Wurzel Goncalves University of Zurich, Joao S. V. Goncalves University of Zurich, Alberto Bacchelli University of Zurich | ||
14:30 15mTalk | Motivating Open Source Collaborations Through Social Network Evaluation: A Gamification Practice from Alibaba Software Engineering in Practice Shengyu Zhao Tongji University, Xiaoya Xia East China Normal University, Brian Fitzgerald Lero - The Irish Software Research Centre and University of Limerick, Xiaozhou Li University of Oulu, Valentina Lenarduzzi University of Oulu, Davide Taibi University of Oulu and Tampere University , Rong Wang Alibaba Group, will wang , Chunqi Tian Yongji University | ||
14:45 15mTalk | Objectives and Key Results in Software Teams: Challenges, Opportunities and Impact on Development Software Engineering in Practice Jenna L. Butler Microsoft Research, Thomas Zimmermann Microsoft Research, Christian Bird Microsoft Research | ||
15:00 7mTalk | Dealing with Data Challenges when Delivering Data-Intensive Software Solutions Journal-first Papers Ulrike Maria Graetsch , Hourieh Khalajzadeh Deakin University, Australia, Rashina Hoda Monash University, Mojtaba Shahin RMIT University, John Grundy Monash University Link to publication DOI Pre-print | ||
15:07 7mTalk | What’s (Not) Working in Programmer User Studies? Journal-first Papers Matthew C. Davis Carnegie Mellon University, Emad Aghayi George Mason University, Thomas LaToza George Mason University, Xiaoyin Wang University of Texas at San Antonio, Brad A. Myers Carnegie Mellon University, Joshua Sunshine Carnegie Mellon University Link to publication DOI | ||
15:14 7mTalk | Confirmation Bias and Time Pressure: A Family of Experiments in Software Testing Journal-first Papers Iflaah Salman Lappeenranta-Lahti University of Technology (LUT), Burak Turhan University of Oulu, Robert Ramač Faculty of Technical Sciences, University of Novi Sad, Vladimir Mandić Faculty of Technical Sciences, University of Novi Sad | ||