The so-called “Spotify Model” has inspired organisations worldwide, but at Spotify, we moved beyond it long ago. Over the past 18 months, I led the evolution of a 100-person organisation to address emerging challenges and better deliver value in today’s environment.

In this talk, I’ll share how we identified the real obstacles, set clear goals, and collaboratively designed the next step in our organisational evolution. I’ll explore the structure we started with, the challenges it posed, and the process we followed to implement gradual, systemic change—complete with success criteria and regular progress checks.

Key insights include:

• Why organisational structure matters less than values and principles.
• Why complex problems require adaptive solutions, not up-front designs.
• Why systemic change takes time but delivers lasting impact.

This session is for leaders, practitioners, and anyone curious about practical approaches to navigating change while staying true to what matters most: delivering value.

A purpose-driven technology executive with nearly three decades of experience, I’m passionate about weaving together technology excellence with human-centred leadership. I focus on building resilient, collaborative environments where people feel safe to innovate and grow together. My approach combines strategic technology leadership with a deep commitment to fostering psychological safety and continuous learning. I actively share insights on leadership resilience and organisational complexity through conference talks, executive education, and research publications. My mission is to create workplaces where both people and businesses flourish through deliberate organisational design.