Generative AI is on the rise causing some companies to turn to freelancers for support in leveraging its capabilities. However, generative AI comes with challenges that might be novel to some developers who have not dealt with the technology before. Free-lancers might be particularly vulnerable to those challenges given that they lack organizational support and depend on positive feedback from their clients. Understanding those challenges and their impact on freelance developers’ work is essential to provide effective guidance for them. We provide an overview of challenges related to developing solutions based on generative AI, as identified in a study with 52 freelance developers. We show that freelancers grapple with aspects they consider unique to generative AI, such as the unpredictability of its output, hallucinations, and the unstable effort related to trial-and-error prompting cycles. Additionally, limitations of specific frameworks such as to-ken limits and long response times, as well as hype-related aspects like inflated client expectations and a rapidly changing technological ecosystem, create further difficulties. We suggest areas where the software engineering community can offer effective guidance for freelancers working with generative AI and other hyped technologies.